They joined.
Then… nothing.
A welcome sequence introduces your world, builds trust and gives people a reason to look forward to the next email. A lonely PDF can’t carry all that.
Email strategy + copy
Make more sales from the list you already have.
I write welcome, nurture and sales emails that keep people reading and move them closer to buying.
What I work on
Your list should be doing more.
People gave you access to their inbox. That’s a small act of trust and a valuable business asset. Here’s where it often goes quiet.
They joined.
You’re teaching.
They’re skimming.
Good advice is everywhere. Your stories, opinions and way of seeing the problem give people a reason to remember yours.
The offer arrives.
The trust hasn’t.
Regular, thoughtful emails make an offer feel like the natural next step in a conversation that has already begun.
Make Emails Fun Again
Give them something worth remembering.
People remember stories. They repeat jokes. They carry good ideas into conversations. Your emails can earn that kind of attention—and turn it into business.
That’s the work.
You look down and that beautiful piece of glass tells you exactly what you needed to hear that day…
“7 pounds down.”
There it is. The number you had your mind set on.
A scene, a feeling, and a reason to keep reading.
How we work
A clear job for every email.
I look at what your list receives now, find where attention and trust are fading, then write what needs to exist next.
Find the expensive silence
We inspect the journey from subscriber to client: what they receive, what they don’t, and where the relationship quietly dies.
Choose the job
Welcome sequence, nurture, launch, regular emails—or the missing piece between them. Every email gets a clear role in the journey.
Write like you, on a very good day
I pull out your stories, ideas and natural voice. The emails hold attention and lead somewhere commercially useful.
Send. Learn. Improve.
We watch what readers do, keep what earns attention and sharpen everything else.
Hello. I’m Luiz.
Good emails stay with you.
I write email strategy and copy for businesses with something worth saying. I turn expertise, stories and strong opinions into emails people recognise, enjoy and keep opening.
People remember stories. People repeat jokes. Great emails give them both.
I care about rhythm, specificity and the line that makes a reader smile. I also care about what happens next: attention becoming trust, enquiries and sales.
Email me directly →Start here
Give your email funnel two minutes.
Take the free scorecard. You’ll see where your list is losing attention, trust or sales—and what to fix first.
Score my email funnel →Free. Immediate. No call required.